As realtors we understand the benefits of buying vs. renting, but our clients may not. So then, how do we get all of our clients to understand the benefits we know all too well? In this class we will deep dive into the hard and fast truths about the relationship between homeownership and wealth creation. Additionally, we will demonstrate proven strategies that will help you clearly communicate the benefits to your clients. You will also walk away with handouts and tools that you can leverage with clients to help them get off the fence and into the game.

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Here is what we will cover:

–       Pros and Cons of renting vs. owning

–       How real estate ownership increases wealth

–       How to calculate the financial differences between renting and owning

–       How to calculate ROI for home ownership

–       How to develop a deeper understanding of our clients’ needs and wants

–       How to communicate so our clients HEAR what we are saying

–       How to handle objections from clients

–       How to be the problem solver that our clients need